Resumé

• Build content roadmap, contributing to 3X improvement in engagement over the past 24 months
• Currently leading the launch of a podcast and e-book based on interviews with software thought leaders
• Lead content creation and distribution for reports and company newsletter analyzing monetization strategies, software vendor evaluations, and emerging trends in the fintech software market
• Develop blogs, case studies, and white papers in collaboration with clients to support their inbound marketing efforts
• Plan webinar content, write press releases, and coordinate email campaigns to promote new research offerings
• Create SEO web content to improve visibility and drive conversions
• Oversee final copy editing and publishing processes for all written content, ensuring quality and accuracy

• Researched leading vendors (briefings and product demos, as well as independent research) for buyer’s guides to billing, CLM, revenue recognition, and CPQ software markets
• Created total addressable market (TAM) reports analyzing the projected spend in key monetization software markets

• Helped coordinate and produce public arts programming, including “Broadway Buskers” and “Jazz in Times Square” concert series
• Created Instagram and Twitter content for @timessquarenyc and @tsqarts (audience of 700K+ and 20K+, respectively)

Wrote product briefs and assisted executives at a CPG marketing agency.

Filmed and edited in-studio recording sessions and promos for NPR affiliate radio station (one was Video of the Day on NPR Live Sessions).